What is social media marketing?

Social media marketing is all about connecting with your customers on a more personal level. It involves the use of social platforms to get in front of your target audience and help build your brand, drive website traffic and convert that traffic to customers. This can be in the form of posting quality content on your social media profiles, listening to and engaging with your followers, analysing your analytics or running social media advertisements. It’s not about being present on all social media platforms, just the ones relevant to your business strategy and audience base. Our social media agency in Derby can work with you to create an effective and results-driven marketing strategy for your business.

Social media services

As part of our process, our digital marketing agency Derby team will hold an ideation session with you where we will consider a range of social channels and content types. We can support you with any social media platform, the main ones being Facebook, Twitter, Instagram and LinkedIn. Once we have established the vision, we can come up with a content plan to support your chosen ideas.

Social strategy

We will work with you to create an effective social media strategy that will guide your online presence. In marketing, people often make decisions based on generalisations. Without an understanding of what your goals are, who your target audience is, where you can find them and what they want to see, it will be difficult to achieve real results. Our processes start with intensive research and analysis to create the perfect strategy for your business.

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Social media consultation

It can be tricky to know where to start with social media. Which platforms should you be posting on? How many times a day should you be posting? What hashtags should you use? What kind of posts should you push out? For those of you who would like to manage your social media efforts in house, our services include providing a social media consultation, giving you all the information you need to know to make the most out of social media.

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Graphics/infographics

Our team of talented designers in Derby can create quality graphics for your social media, with your branding and identity in mind. Imagery is a great way to engage customers on social media - whilst some platforms such as Instagram are focused entirely on visual content, graphics are great pieces of content to share as part of any social media strategy. We create everything from profile headers to statistical information graphics.

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Content

Our social media Derby team create and post valuable content that’s in line with your brand voice. Whether you want to share posts directing users to the content on your website, encourage sales through product promotion, host competitions, document industry events or simply present the more personal side of your business through photographs - we are on hand to help transform your online presence through social.

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Scheduling

Different businesses have different peak times when their users are the most active - the aim is to engage with this audience at the ‘prime time’ to maximise post reach. It would be near impossible for any business to make all their posts ‘live’ as it would be a highly inefficient use of time. We have access to scheduling tools, which means we can push out content any time of the day, and any day of the week.

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Audits

Is your business already active on social media, but you’re unsure as to why it’s not achieving results? We can carry out a social media audit to look at what's working, what’s not and what can be improved upon. We are then able to restructure your existing strategy and guide you through the process to get your social media presence back on track and capture your target audience.

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Paid social

We use a data-driven approach to ensure that your paid social is the cherry on top of your overall social media marketing campaign. Our extensive research, strategic targeting and creative tools will make you visible to the right people, at the right time. It’s not just about engagement, brand awareness and getting new followers, we can incorporate calls-to-action that will drive users to your website.

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SEO and social media

Whilst SEO and social media marketing are different, they do also work hand in hand for online marketing. Your social media presence helps to build your brand and authority; not to mention that social media profiles rank in the search engines. So whilst social media is not a ranking factor, it helps you to connect to customers outside of your website! Let us help you build the relationship between SEM and SMM.

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Social media management for your business

When it comes to your social media, there is no ‘one approach fits all’. Every business’ needs are different, which is why our social media services will be tailored to you, your goals and the industry you operate in. Here at Frogspark, we’re a digital marketing services agency that finds it important to sit down with your team and find out what it is that makes your target market tick – after all, you are the experts in your field.

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Our Derby team of experts are experienced in running social media marketing campaigns from the very start, so we know what to do that will bring you the best results and bring in new potential customers. Find out more about our social media management service today.

Social media marketing not for you? Why not check out our other marketing services provided by our award-winning digital marketing team: SEO Derby, PPC Derby, Conversion Rate Optimisation and Content Marketing.

Social Media Management Derby

What is social media marketing?

Social media services

Social strategy

Social media consultation

Graphics/infographics

Content

Scheduling

Audits

Paid social

SEO and social media

Social media management for your business

"Having never invested in digital marketing before this was a real risk for us. I'm pleased to report that not only is our entire online presence better, we're generating leads"

"For us to grow our business we needed to vastly increase the number of leads coming from our website, Frogspark have done this and it continues to grow month on month"

"This has been the most successful paid campaign we’ve ever run, we're really pleased with the results"

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