Motion Vehicles are a vehicle leasing company that specialises in personal and business leases. It’s their goal as a business to provide every customer with a highly personalised experience. So when they came to us wanting a new site it was key that we were providing the customers with personalised deals to take their digital presence up to another level. With over 10,000 vehicles in stock, they wanted to make it much easier for potential customers to find the car that suited them.
This project required us to modernise and update the company’s branding and website design to make it much more appealing to visitors. So, when designing this site and fine-tuning the user journey, one of our key goals was to make it as easy as possible for users to find the vehicle suitable for them. The underlying tone throughout this project was making a site with usability and the customer journey at the forefront. This was done by specialist automotive marketing team creating a clean, professional, uncluttered feel throughout the site that carried the branding consistently all the way through.
Throughout this site, we wanted to create a clean, modern design that allowed customers to easily navigate around the site. To help provide a personalised experience, there was no better way than allowing customers to configure their pricing and create deals dependant on their requirements.
When Motion Vehicles came to us they wanted a site that would automatically pull through all of the latest vehicle information and retrieve the most up-to-date rates. With over 200,000 vehicles to go through it was essential that we were providing accurate information without the need to manually upload spreadsheets. Furthermore, they wanted an admin dashboard that allowed them to manage all of the quotes that come in and are able to see data on what the most popular vehicles are and the pricing customers are looking for.
We created a site that both ourselves and Motion Vehicles are very happy with! We fully met their goals to make the customers’ journey as easy as possible to find cars that they are after and configure a quote for them. The aim is for Motion Vehicles to see a boost in enquiries with this new site, and we have optimised the site for conversion to help them do this.
Part of The Digital Maze Group